New York City is a major hub for software startups and tech companies. It has a large base of businesses in finance, health care, media, retail, and other fields. This gives software companies access to many potential customers. The city also has a strong startup and investor network. In the first half of 2026, more than 240 NYC startups raised over $1.13 billion in seed funding.
This guide looks at nine SaaS companies in NYC across three funding stages: public companies, late-stage firms, and growth-stage startups. Each company is listed with its founding year, main market, funding or valuation, and key investors.
Top 9 SaaS Companies in NYC Reshaping Enterprise Tech
New York’s SaaS market goes well beyond traditional business software. With 1,940 SaaS organizations headquartered in the city, according to Crunchbase, NYC has a deep mix of cloud, AI, sales, HR, and other business software companies.
Public SaaS Companies
These established companies have moved beyond the startup stage and now serve large customer bases. Their growth shows how NYC software firms can scale into major public technology businesses.
1. Datadog
Datadog provides tools that help businesses monitor their cloud systems, apps, servers, and data. Its platform also offers security and other tools for companies that run large digital systems.
- Founded: 2010
- Industry: Cloud monitoring, observability, and cybersecurity
- Funding: Public company
- Key Investors: Andreessen Horowitz, Index Ventures, OpenView Venture Partners
Datadog is one of the best-known SaaS firms to grow out of New York. Its platform is used by businesses that need to track the health and security of their digital systems.
2. Braze
Braze makes software for customer engagement. Its tools help brands connect with customers through email, mobile apps, websites, and other digital channels.
- Founded: 2011
- Industry: Customer engagement, marketing technology
- Funding: Public company since 2021
- Key Investors: Battery Ventures, Blumberg Capital, Spark Capital
Braze works with brands that want to send more useful and timely messages to their customers. Its New York base also puts it close to many large consumer and media companies.
3. Yext
Yext provides software for digital search and business information. Its tools help companies manage information about their locations, products, and services across digital channels.
- Founded: 2006
- Industry: Search, digital marketing, enterprise software
- Funding: Public company listed on the NYSE
- Key Investors: Insight Partners, IVP, Marker LLC
Yext has shifted more of its focus toward enterprise search and AI-powered tools. Its long history makes it one of the more established SaaS companies in NYC on this list.
Late-Stage SaaS Companies
These companies have raised large rounds and reached strong private valuations. They are using that capital to expand their products, teams, and reach across major business markets.
4. Cockroach Labs
Cockroach Labs develops CockroachDB, a cloud database built for modern applications. The software helps companies store and manage data across different locations while keeping their systems running.
- Founded: 2015
- Industry: Cloud database, enterprise software
- Funding: $633 million raised
- Key Investors: Greenoaks, Altimeter, BOND, Benchmark, GV, and Index Ventures
The company raised $278 million in its 2021 Series F round. Greenoaks and Altimeter were among the investors in the round. Its large funding total reflects strong demand for cloud-based data tools.
5. Clay
Clay is a New York-based sales and marketing platform. It combines business data, automation, and AI tools to help sales teams find leads and manage their work.
- Founded: 2019
- Industry: Sales technology, marketing technology, AI
- Funding: $277 million raised
- Key Investors: DST Global, CapitalG, Sequoia Capital, and Meritech Capital
Clay raised $100 million in Series C funding in 2025 at a $3.1 billion valuation. In January 2026, a tender offer valued the company at $5 billion. Its rapid growth shows how investor interest in AI-based business software has increased.
6. Justworks
Justworks provides software and services for payroll, employee benefits, HR, and compliance. Its platform is aimed mainly at small and midsize businesses that may not have large HR teams.
- Founded: 2012
- Industry: HR technology, payroll, benefits
- Funding: $143 million raised
- Key Investors: Union Square Ventures, FirstMark Capital, Bain Capital Ventures, Index Ventures, and Thrive Capital
Justworks raised $50 million in its Series E round. Union Square Ventures and FirstMark Capital led the round. The company shows how SaaS can solve practical needs for businesses beyond areas such as sales and marketing.
These late-stage SaaS companies in NYC cover very different markets. Together, they show the range of software talent and demand in the city.
Read More: Top Fintech Companies in NYC: Inside America’s Fastest-Growing Hub
Growth-Stage SaaS Companies
Growth-stage startups are building the next wave of NYC enterprise software. Many use AI to improve sales, marketing, cloud computing, and other business tasks. Kevin Ryan, a veteran NYC tech investor and co-founder of MongoDB, said, “We’re uniquely able to succeed because we have smart people.”
7. Attention
Attention builds AI software for sales teams. As one of the newer SaaS companies in NYC, its platform turns sales calls into useful data. It creates follow-up messages and helps teams update customer records.
- Founded: 2022
- Industry: Sales technology, AI
- Funding: $44 million raised
- Key Investors: RTP Global, Aglaé Ventures, Eniac Ventures, Alven, and Linea Ventures
In June 2026, Attention announced a $30 million Series B led by RTP Global. The round gives the company more capital to expand its AI tools for sales teams.
8. Mutiny
Mutiny helps companies create more personal website experiences. Its software can use visitor data to show different content to different groups, with the goal of improving website results.
- Founded: 2018
- Industry: Marketing technology, conversion optimization
- Funding: $72 million raised
- Key Investors: Tiger Global, Insight Partners, Sequoia Capital, Uncork Capital
Mutiny raised $50 million in its 2022 Series B round. The company focuses on a clear business need: helping companies turn more website visitors into customers.
9. Modal
Modal provides cloud tools for AI and machine learning workloads. Developers can use its platform to run demanding AI applications without having to build and manage all the required cloud systems themselves.
- Founded: 2021
- Industry: AI infrastructure, cloud software
- Funding: $466 million raised
- Key Investors: General Catalyst and Redpoint
Modal’s May 2026 Series C round of $355M brought its total funding to $466 million. It’s one of the younger unicorns among the NYC SaaS companies.
Here’s a quick comparison of the above companies:
| Company | Stage | Founded | Main vertical | Funding |
| Datadog | Public | 2010 | Cloud monitoring | Public market |
| Braze | Public | 2011 | Customer engagement | Public market |
| Yext | Public | 2006 | Search and marketing | Public market |
| Cockroach Labs | Late stage | 2015 | Cloud database | $633M raised |
| Clay | Late stage | 2019 | Sales and marketing | $277M raised |
| Justworks | Late stage | 2012 | HR software | $143M raised |
| Attention | Growth | 2022 | Sales AI | $44M raised |
| Mutiny | Growth | 2018 | Marketing software | $72M raised |
| Modal | Growth | 2021 | AI infrastructure | $466M raised |
What are the Biggest SaaS Funding Trends in NYC?
NYC’s software market remains active, but investors are becoming more focused on companies with strong growth and clear business value. SaaS companies in NYC are also seeing rising interest in AI, cloud tools, and software that can automate business tasks.
AI is taking a larger share of venture funding. Carta found that more than 60% of venture capital raised by companies on its platform in Q1 2026 went to AI startups.
Early-stage funding also remains strong in New York. 26 NYC startups raised Series A rounds in June 2026, with nearly $1.4 billion raised across those rounds.
For founders, the trend is clear: investors want software that solves a real problem, can grow fast, and uses AI in a useful way.
More Info: AI Startups New York City: Top 10 Companies Driving Innovation in 2026
Conclusion
New York’s software market is changing quickly. Traditional subscription software remains important, but AI, cloud infrastructure, cybersecurity, sales automation, and business tools are now major areas of growth.
The nine companies in this list show how wide the market has become. Some have reached the public market, while others are still raising private capital and building their customer base.
For founders and investors, SaaS companies in NYC offer a look at where business software is heading. The city’s large customer base, skilled workforce, and access to capital should continue to support software companies at different stages of growth.
FAQs
1. What are some of the best SaaS companies in NYC?
Datadog, Braze, Yext, Cockroach Labs, Clay, and Justworks are leading examples across public and private markets.
2. Why is NYC a good place for SaaS companies?
NYC offers access to major business customers, skilled tech workers, investors, and industries such as finance, health care, media, and retail.
3. Which SaaS companies in NYC are unicorns?
Clay and Modal have reached billion-dollar private valuations, while other NYC software startups are working toward the same milestone.
4. Are SaaS startups still raising funding in NYC?
Yes. More than 240 NYC startups raised over $1.13 billion in seed funding during the first half of 2026.
5. Which SaaS sectors are growing in NYC?
AI software, cloud infrastructure, cybersecurity, sales technology, marketing software, and HR technology are among the key areas attracting attention.
